Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County recently rebranded their website and wanted new materials to market advertising opportunities to local businesses.
I began with the brand standards guide for DTPB and elements of a very rough template Miles Partnership uses as the starting point for other Rate Card documents. As the primary designer for all the new business-to-business marketing materials, I combined all the ideas into a meticulously organized set of documents with a cohesive look. I completed the 16-page Rate Card (see slides 1 & 2) and a variety of individual forms for different advertising submissions (see slides 3-5). I prepared each of the forms in Adobe Acrobat to be filled out digitally, complete with character limits where needed.
Magazine-style travel guides are a major focus of the work at Miles Partnership and display ads like these are scattered throughout the pages. All of these ads are for clients that provided some images, copy, and sometimes some direction (but sometimes no direction at all until after the first draft) and I was tasked with creating a display ad to fit within the ad dimensions they paid for.
The first three ads I had no direction other than a few images and sometimes a logo and official colors. These three are the results of trying out new things based on the feel of the individual businesses. Exchange LA included in their materials an airy, primarily photo-based ad from a hotel as an example for the feel they wanted, and I did my best to replicate it. Klairmont Kollections provided a wealth of images, not all of which could be included, so I showed them several different layout options before they settled on this.
A new company called Lotus Fox Studios needed brand identity materials and its founder contacted my current roommate/co-designer and I. The company is working on producing creative tools, education aids, and games. The itemized production list on our final contract included a mascot design, alternate pose mascot mascot illustrations, Full Color and One Color variations of the logo & wordmark, a business card design, a web header, a vanity plate, and a brand standards reference document.
My co-designer planned and illustrated the mascot based on suggestions from the client, and I took their design elements and adapted it into the final vector logo. For the brand standards document, I defined the official colors in RGB, Hex, and Pantone and included my approved recommendations for print and web fonts, as well as guidelines for permissible use of the logo in future designs. I used my co-designer's illustrations as background & graphical elements for the vanity plate and business card.
In my various design positions at Aquinas College, I designed different logos for a variety of initiatives and groups. I consistently used the primary official maroon Pantone color of the college, often used its secondary sage green, and once in these examples I use a tertiary gold color.
The Edward C. Balog Research Foundation is a student-run student research fund.
The Sport Management Club logo incorporates imagery from multiple intercollegiate sport teams on campus such as lacrosse, soccer, and track & field.
Student Dollars in Action logo is used on event ads to denote Student Senate-funded events. The Students in Action Awards is an honors assembly for underclassmen. Student Affairs is a combination of departments and wanted to consistently mark their major events throughout the year, such as Sophomore Pinning (where sophomores declare their majors).
"I am a Saint" ties into a school spirit-building initiatives, primarily around Homecoming in the fall.
The Student Senate and the Registered Student Organization Assembly are branches of student government that formed after a restructuring in spring of 2012.
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